EdNets partners enjoy the powerful fusion of two proven business strategies — a consumer loyalty program and cause-related marketing. Large retailers spend tens of millions of dollars every year on sophisticated loyalty programs for one reason: they work. OurKidsWin! enables businesses, regardless of size, to participate in a community-wide loyalty program with no up-front cost, no new infrastructure, and no changes to existing point-of-sale systems. OurKidsWin! also can be integrated with existing loyalty programs to increase their performance.

Over 80% of Americans rank education as the #1 cause that most influences their purchasing behavior. Cone Communications

Unique Reach to High-Value Customers

Schools are at the heart of every community and are central to civic pride. Schools are the leading determinant of property values. More importantly, K-12 schools touch thousands of families in each community everyday — families with school-age kids are 40% of the population and have the highest median family incomes. Businesses that participate in OurKidsWin! enjoy unprecedented visibility with community families, through regular promotions via school websites, e-mail, printed materials sent home via backpack, at school events, and in media throughout the community. Be perceived by your community’s families as the business that cares, the one that gives back.

Pay-for-Performance Instead of Pay-and-Pray

Most businesses have to rely on "pay-and-pray" marketing — advertise and hope it generates a positive return. OurKidsWin! businesses, on the other hand, enjoy "pay-for-performance" marketing. There is no up-front cost to participate in OurKidsWin! Rebates to your customer’s schools are collected only when they buy. The percentage is up to you, and no special effort is required — simply swipe the customer’s credit, debit, or loyalty card as usual, using any existing point-of-sale system, and the rebate is automatically collected and paid to your customer’s chosen school(s).

The Bottom Line

OurKidsWin! is the most cost-effective, convenient, and socially responsible marketing program available.

• Free to participate
• Pay-for-performance model — only pay rebates when OurKidsWin! Members buy from you
• OurKidsWin! bears cost of marketing and program administration
• Set your own rebate amounts to win new customers and increase loyalty

• No new cards required — customers use the credit, debit, loyalty cards already in their wallets
• Secure registered debit/credit/loyalty card tracking is automatic and requires no new infrastructure or change to your point-of-sale systems
• No additional effort required — when you swipe a credit, debit, or loyalty card that an OurKidsWin! Member has registered in our system, the rebate is tracked, collected, and paid to the appropriate school(s) automatically
• ROI easier to measure — we provide detailed reports

• Opportunity to give back to the community and be recognized for it
• Affiliation with schools provides your business the halo effect — "We Care"